![]() They also all make use of negative space to create an effective and memorable logo. We’ve collected our favorite logo examples that use clever typography with fantastic color choices and font selections. We’ve searched far and wide and hand-picked 35 new and trending modern fonts in 2023. Then, you need to choose the color based on the message and feel that should be conveyed. Looking to build a brand that’s edgy, clean, and striking Modern fonts might be the right choice With their unique features and great readability, modern fonts have taken over the logo design and branding world. For starters, limiting the choice of colors is the best way to ensure your logo looks professional. ![]() Another example is a high-end luxury brand that might use script fonts to convey elegance and luxury.Īnother aspect of logo design that you should pay attention to is the use of color. A brand that caters to a young audience, on the other hand, could use a sans-serif font. Of course, you also have to be familiar with the visual basics and know which fonts would be better suited to convey a particular message.įor example, a brand that wants to present itself as traditional and reliable would do well with serif fonts in their logo. Once you know who the audience is, you have to understand what feelings the logo should convey and how it should make them feel. Who is this brand trying to attract, and what are their personal interests, preferences, and pain points? For starters, you have to know the intended audience. There are a few things to keep in mind when it comes to using typography or creating typography-based logos. It can also make your logo more memorable if you use nothing but typography, as simple logos are often the ones we easily remember. When used correctly, typography can add balance to your logo. Typography in logo design says a lot about your business.
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